Sexy Beast Unleashed

Hahaha…this is so funny :) Renowned businessman Tan Sri Syed Yusof Syed Nasir has earlier expressed his interest in investing in Putrajaya, particularly in the hotel sector, with the possibility of opening an entertainment outlet, nonetheless no application has been made thus far. What is so funny is that they have conceptualized the idea of bringing the Hard Rock Café to operate in Putrajaya. But they must first adhere to the existing guidelines – which are, the operators cannot serve any alcohol beverages and must only play ‘clean’ live music such as nasyid. I mean, no offence to the religion, I think that this idea may just work. Everyone is talking and emphasizing about the halal issues these days anyway. Putrajaya is also an Islamic administrative city which has a good catchment area. But the question is – will Hard Rock Café loses its original identity and branding? Will this be a new form of business diversification? Will this be a first platform to penetrate into the Middle East market? For me, Hard Rock Café is a good chill out place to have a drink or two, listen to good live bands and catching up with friends and it’s not an entertainment outlet that shows offensive, obscene and sexually exciting performances that are claimed by certain quarters.