You need to make good use of all the information and tools that you have, and you need to meticulously prepare before you start.
You need to come up with a map of sorts that charts the route you want your company to take.
You need to keep trying different approaches until you find the treasure. If you fail, you need to try again. If you fail again, you need to try again.
You need to be intrepid and adventurous, willing to go where your competitors are afraid to venture and to risk failure as you do so.
Most of all, you need all the help and support you can get. Nobody builds a business or wins a treasure hunt alone.
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