Provide timely and excellent insight into our trade performance and help business to identify key issues and opportunities, so that they can address them
Set trade targets that are realistic but challenging and help business to achieve sales plans
Produce accurate sales forecasts by week and identify trade risk and trade gap to business
Explain clearly the previous week's trading performance to the Board / Leadership Team
Analyse trade trends/patterns and identify what impacts to our trade
Lead, develop and continuously improve trade reporting and forecasting to make things simpler
Support the corporate budget process on the phasing with a clear trade view
Initiated SAS project within Marketing to bring in business intelligent to department
Project lead for SAS work plan and using simpler & better principles to improve reporting
Step change Marketing reporting and improve their capability through SAS system
Undertake ad-hoc investigation of trade, customer and competitor issues
Manage analysts team, help team to simplfied the work and improve their capability
Work with Dunnhumby on segmentations to measure and report on Customer behaviour and explain what is driving trade to help business 'earn customer lifetime loyalty'
Liaise with Site Research to use new store performance data and impact data to input into trade reporting and forecasting process
Track and report competitors' promotions or activities and understand how we are performing
Develop the use of targeted communications through Clubcard to grow customer loyalty and support the local store marketing program
Consult and work with International team to implement the best practice policies, processes, share knowledge
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