Produce, present annual Brand Review to the business and key leaders across department
Articulate future customer needs and trend through research, analysis and Clubcard data
Bring together insights from what customer tell us and what customer do through Clubcard to help the business to understand customers and improve shopping trip
Help business to identify the key issues & opportunities and formulate the business strategy based on customer research, customer behavioral study and trade pattern
Maximize the use of Customer data across the business and provide actionable insight which is valued by the business and change or differentiate our offer
Centralize all the customer and sales data into a secure and single point and develop reports which meets the needs of the Marketing teams following the principle of simpler, better and cheaper
Consult and work with International Team to implement the best practice policies, processes, share knowledge and experience
Provide competitor and market share analysis through market data that drive change in the business
Improve capability of my team by coaching and training them, manage their performance, recognizing their contribution and ensuring continuous improvement in delivering
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