On last week Friday, we had a pilot meeting for our upcoming Hari Raya event in July…I am not bragging here…but really sorry to say…that when it comes to presentation…Celtic is really not there yet. The English people even Ursula herself really know how to do a proper presentation. It must have a summary of last year total sales & margin figures. Follow by a chart that shows on a weekly basis where is the time frame that Hari Raya sales actually picks up. From there we know when is the footprint that is actually coming in and anticipate the high peak sales weeks. This is the peak timeline where we have to ensure that stock availability at all levels is sufficient. Then, the presentation must also show what is the last year top items. What were our competitor’s strength and weaknesses in terms of their assortment, their pricing, communication methods and display. What will be our key lines for this year. How are we going to display our merchandise for this year event. How are we going to communicate with our customers. Celtic just has so much to learn…yet remain so arrogant…I find the whole meeting…only Stewart manage to hold the forte well…Celtic & Mrs. Simon just turn it into a pasar malam carnival. I am not saying that I am actually good…I just thank GOD that I have been given a much broader exposure compare to Celtic.
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