Harriet mentions that The Japanese don’t sell the IK A4 papers, yet many people are buying this brand. Stewart sort of like say no need. No need to carry so many brands. IK Paper; everyone is throwing the prices outside and no margin in the end for us.
I am biased :)
Therefore, I pro IK Papers. I have seen what IK Papers can do, to help to uplift the overall department sales. Yes, by itemized, it is a very red report card, however if by total family, positive sales, margin percentage and margin value can be achieved. It’s a fine balance between the number of the frequency advertised and the duration that it is advertised. Thus, the IK & Double A A4 Papers will be feature in the weekly Press Ad and the HouseBrand A4 Papers will be advertised in the Leaflet. Of course, cannot see the results in one month’s time. Must measure by quarterly.
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