Runway Couture

American Tourister Collection, By Samsonite; The Gardens Ballroom Level 5, The Gardens Hotel & Residences, Mid Valley City.
I didn't know that a new luggage collection product launching event can be so sexy, posh & elegant. It definitely captures the very essence of the Samsonite's re-branding culture.
It was a preview and a luncheon session, everyone stroll through the luxuriously plush carpets under the flashing spot lights, feted on a 5-Star-rating dining buffet, the products were on display very minimally on the limited podiums because the main display was being done by the attractive models themselves. They came out on stage; accessorize themselves with the many types of bags & luggages (of different styles, functions & colors) from the new collections and began to walk from one table to the next table for the guest to see & inspect the goods up close and personal. Not only that, the guest get to see how to carry the gear with style; just like the professionals. Impressive!

Juan was also in the audience (what a nice surprise!) - manage to chat up with Juan for only 7 minutes. Quick updates on life & work :)
Samsonite has been extremly generous as well - every guest who attended the event was given a free 24" Expandable Luggage from the new collection :) Thank you to Rufus for bringing me along. The luggage's texture is so superbly crafted. It's simply gorgeous, dark, edgy and confident :)