Atticus has completed the Sports Department revamp. I can't help but to be so proud of myself :) The implantations were awful, the family assortments does not gel in, there is no complete sku range...but I know that I cannot (and never ever) underestimate Atticus. Probably this outcome is just to keep the fast-moving & profitable lines. Which I agree that this is the correct thing to do. I admire Atticus's intelligence and courage. Atticus is back on track again! Atticus is the brain behind the very sucessful Stationary Department who ranks number 1 for 2 - 3 years in a row in terms of sales, voulme and profit; beating big-value departments like Appliance, Furniture & Household. Therefore, Atticus is certainly very capable in repeating the same feat again and will swat me over very easily next year. The pressure is on me now! :)
2010 will still remain an Anticipation, Association & Representation Strategies plus a Fun & Lively Elements throw in. Hypermakets Assortments that covers a certain extent of breadth & depth (plus a little bit of upgrading & the primary role of colors) while maintaining a Hypermarket Competitive Pricing Strategy with a Sports Specialist Shop Implantation & Planograming in mind. Different categories will have different customer segmentation and concept. I want the customers and consumers to have this impression imprinted in their mind - if they need Sports, Bicycles, Nautism, Camping, Fitness - they come to us. They don't go elsewhere. That is why I will continue to emphasize a lot on Press Ad & Mailer activities with a point of Differentiation to prompt the customers, to create the brand exposure, to sell the lifestyle, to present the whole concept range, the product and myself :) I want The English to recognize my humble master pieces and to take notice that I am still around. In case, I lost my job with The French, hopefully The English will offer me a job :) This year, I have created many first & milestones in the industry, changing the way people perceive the categories and consumer education - laying down the foundations in moving things forward, for better things to come. I commit and put my plans in GOD's mighty hands. So hopefully that GOD is with me all the way. I'm going to be stumbling all the way (for sure); baby steps...it's just the begining.
"When you look back and wonder...did I do enough, but in fact, so long as you have taken the business a little further and left it better then when you first arrive; if you can be sure that you have started a few things that will have legs into the future, that's as much as you can expect" - Irene Dorner, HSBC Bank Malaysia Bhd Deputy Chairman & CEO.
Iron Butterfly said this to me on Tuesday (after the Coleman Regional Meeting) - "Good job, J____" - priceless :)
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