RULE 20: Be Attractive

There is no doubt about it, and statistics back it up: handsome people get on better than those less fortunate in this regard. Handsome people have to work less hard to get ahead. But what makes someone attractive, handsome? If you look at someone you consider attractive, you will be hard pressed to see what it is they’ve got that makes them so good looking. Attractiveness, if we ignore the obvious physical impairments such as buck teeth or a warty nose—all of which can be corrected—is very hard to define. Take any Hollywood stars, such as Liza Minelli, Woody Allen, Julia Roberts, and Sean Penn, who aren’t classically good looking, and we can see that they have charisma, charm, magnetism, a larger-than-life attitude. They come right out at you. They have life, presence, drama, power, and personality.

You too must have these things. They are easier to acquire than looks anyway. Being attractive comes from within. Know that you’re being judged at all times. If you dress well, pay attention to your grooming, cultivate that smile, look good and cool at all times, and come across as friendly, warm, articulate, and caring, you will also come across as attractive and good looking. Looks are all in the smile and the eyes. Smiles that light up a room are magnetic and powerful. Eyes that twinkle and are full of life are enough to make us think the whole face is good looking.

Attractiveness is also about posture and position. If you slump you give off an aura of gloom and depression. This is unattractive and not good looking.

Your walk should be erect, proud, assured. So should your handshake. Everything about you should be up and open, happy and confident. This is attractive. Your grooming should be faultless, your dress sense superb, your style quirky but suave, your whole demeanor splendid and outstanding. This is attractive.

You do not
• Slouch
• Slump
• Look scruffy

You do
• Get anything fixed that can be fixed that would be considered unattractive—warts, bad breath, bad teeth, poor eyesight. (Stop squinting for God’s sake and get some proper glasses!)

LOOKS ARE ALL IN THE SMILE AND THE EYES.