With that confidence; I brought the matter up to our new Mayor. Yes, Lord Alfonso have been asked to leave; as he is not the favorite son.
So, I proposed to the Mayor to combine Trade Planning with A&P. With that, Trade Plan is to plan & direct all trades, A&P to produce those medias and to create a Promo Court that ensures implementation, execution, compliance & quality are in check. This way all contents are in control and the availability of the forecast numbers. With that, this new portfolio can really orchestrate and align with all of the cross-functional team.
However, the Mayor pula have other ideas. Different than mine. Still want to stick back with Retail Marketing, Banner Marketing and Customer & Trade Planning office. Suddenly so glamour pula...
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