food; a Malaysian perspective…

My Top 10 Favorite Malaysian Food:
(1) Egg Tart
(2) Nasi Lemak
(3) Tau Foo Fah
(4) Roti Canai
(5) Char Kway Teow
(6) Roti Bakar
(7) Nasi Kandar
(8) Laksa
(9) Wan Tan Mee
(10) Pisang Goreng

Speaking of food…I haven’t had KFC for the last 6 months :( I’m craving…
Speaking of KFC…they have just introduced their breakfast menu and one of their dishes is the Nasi Lemak Ayam! I think the Colonel is having an identity crisis. The food market is very competitive, intense market share competition, customers wants convenience & varieties…but serving Nasi Lemak Ayam (yes, there is chicken in the rice)…but the brand, the concept, the food – it just doesn’t seem to tie up very nicely from a consumer perspective. Fast food…fried chicken…Nasi Lemak! Oh yes, a global brand with a localization approach. But for me…it’s inconsistency and lack of direction.
However, McDonalds is doing rather well; this is because they stick with their burgers & fries image. To make their brand healthier, they claim that they used canola oil, less fat, less sugar, less salt, less butter and less cream where possible etc. And now all of a sudden in the food market, Doughnuts & Cupcakes are currently the ‘in’ thing. Look at the long queue of customers waiting in front of Big Apple and J.Co. I bet the next big thing will be Pies or Lollipops :)

And I’m also craving for seafood pasta now…a huge mountain of salmon, prawns, scallops, squids, clams, herbs, wine…absolutely divine :)