I think this is the SEA Role:
Responsible for the development and implementation of the Annual Customer and Trade plans
Drive and implement monthly Customer and Trade Plans with Commercial team, Ops team, Business MD/CEO and external suppliers to deliver sales and profit objectives through increased customer count and loyalty
Lead and execute monthly retail marketing campaigns to
maximize category sales and market share
Collaborate with Commercial team and Ops team to drive the overall Customer and Trade Planning process
Lead the team to ensure timely and quality delivery of the agreed marketing calendar
Then, I think this is Miss Chew's future role:
Work closely with Banner Marketing to implement a fully integrated Marketing strategy, including Own Brand activation
Partner with external strategic suppliers to roll out joint promotional activities
Work closely with external
agencies (Creative, Media, Production) on campaign objectives. Ensure timely
delivery of all marketing mix elements, in particular point of sales materials
Drive local store marketing
to increase customer count for new and refurbished stores
Manage approvals for
supplier in-store visuals and activations, ensuring brand guidelines are
adhered
Organize supplier events
Work closely with inhouse Visual Merchandize team and Operations team and ensure effective store execution
Ensure retail communications
are in line with brand equity and new harmonized brand guidelines
Put system in place to
improve work processes and achieve greater synergy and efficiency
Manage the retail marketing
budget, track expenses to ensure budget objectives are met
Partnership with landlords and banks to drive customer count
Contribute to the building of a high performance team by growing the Marketing expertise of the team
Sharing of retail marketing best practices across SEA
But hor...oh no...the above all combine into 1 is the job description for Retail Marketing Lead...gulp...then what do I do then...aiyoyo...it was advertised in LinkedIn for our HBA neighbour...I will be replaced...I will be jobless...adoi...but here is the best part...God has a plan for me...