Strutt and Parker

 

I think this is the SEA Role:

Responsible for the development and implementation of the Annual Customer and Trade plans

Drive and implement monthly Customer and Trade Plans with Commercial team, Ops team, Business MD/CEO and external suppliers to deliver sales and profit objectives through increased customer count and loyalty

Lead and execute monthly retail marketing campaigns to maximize category sales and market share

Collaborate with Commercial team and Ops team to drive the overall Customer and Trade Planning process

Lead the team to ensure timely and quality delivery of the agreed marketing calendar

Then, I think this is Miss Chew's future role: 

Work closely with Banner Marketing to implement a fully integrated Marketing strategy, including Own Brand activation

Partner with external strategic suppliers to roll out joint promotional activities

Work closely with external agencies (Creative, Media, Production) on campaign objectives. Ensure timely delivery of all marketing mix elements, in particular point of sales materials

Drive local store marketing to increase customer count for new and refurbished stores

Manage approvals for supplier in-store visuals and activations, ensuring brand guidelines are adhered

Organize supplier events

Work closely with inhouse Visual Merchandize team and Operations team and ensure effective store execution 

Ensure retail communications are in line with brand equity and new harmonized brand guidelines

Put system in place to improve work processes and achieve greater synergy and efficiency

Manage the retail marketing budget, track expenses to ensure budget objectives are met

Partnership with landlords and banks to drive customer count

Contribute to the building of a high performance team by growing the Marketing expertise of the team

Sharing of retail marketing best practices across SEA

But hor...oh no...the above all combine into 1 is the job description for Retail Marketing Lead...gulp...then what do I do then...aiyoyo...it was advertised in LinkedIn for our HBA neighbour...I will be replaced...I will be jobless...adoi...but here is the best part...God has a plan for me...