I love Subway sandwiches…delicious and healthy. It makes my energy levels spike up :) My favorites are the Italian BMT, Subway Melt, Subway Club and Meatball Marinara. And the environment is just nice - unfussy dining. However, I find their prices are very pricey. Even McDonalds is cheaper. A sub (minus the drink) can cost between RM10.90 – RM12.90. The ingredients that goes into creating the sub does not cost that much…it’s our daily staple; the bread, cheese, lettuce, cucumber, tomatoes, the meats, the dressings/sauces etc – so just imagine how much the company have mark-up their prices and profiteering from us – the customers.
But what makes this business module so successful in 2010? Their Marketing Team has geniusly came up with the idea of Everyday RM7.50 per sub on a daily feature sub and Buy 1 Free 1. Its way cheaper & it caters to the lunch crowd, easier for us to plan on which day we want to eat our favorite sub and it attracts a lot of converts; fast food junkie to health freaks. Brilliant! In every business you start with a plan but the plan has to be re-evaluated, re-assessed and re-considered at every turn. Subway must have realized this and they have found the magic to grow their business. They are mushrooming everywhere right now. Facts change, operating conditions change and Subway must change with the environment. Business is not static and we cannot run on the spot. I am looking forward to more of Subway new menus, offers & promotions :)
1 comment:
yeah they had a sub of the day promo here too. no buy 1 free 1. i find that they lack that type of free promo in nz.
the sub of the day was like $3 something, so maybe will equal the same price in RM. still $ tho'.
but it is delicious!
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