Hour Of Power

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ENRICH YOURSELF WITH CLASSES.

On the 10th of May…I have started my Digital Marketing classes via Coursera. It’s an online platform. It’s a 4 weeks of studies, 6 – 8 hours per week…and yes, I have sort of graduated from the class…hahaha…it is a very general class…just covering the basics…which is good enough for me…nothing that is too heavy which I cannot cope with…hahaha…a good refreshing course on the basic Marketing Principles of the 4Ps. The course consists of four modules. They also provide some very good articles on the Retail Market, which already took place in the US and is about to happen soon in Malaysia. They also provide some very good insights on how the Hypermarket Format should move forward as well. There are quizzes, case studies, readings etc. And I also get to learned about a few cool websites that might be very useful for me in the future such as Owler, Canva, Thingiverse.

Course Outline – DIGITAL MARKETING SPECIALIZATION

Module 1: Course Overview and Digital Tools for Developing Innovative New Products (Basic Concept: Product, Digital Concept: Customer Co-Creation, Case Study: Local Motors, Digital Concept: Doppelgänger Brands, Exercise: MyStarbucksIdea.com, Campus Spotlight: John Rogers, Case Discussion: Local Motors, OPTIONAL: Doppelgänger Brand Image Activity and My Starbucks Idea Exercise).

Module 2: Digital Tools for Persuading Customers to Buy Your Products (Basic Concept: Promotion, Digital Concept: Authenticity, Case Study: Pepsi Refresh, Digital Concept: User-Generated Content, Exercise: Wikipedia.org, Campus Spotlight: Alan Craig, Case Discussion: Pepsi Refresh and Wikipedia Exercise).

Module 3: Digital Tools for Effectively Distributing Your Products (Basic Concept: Placement, Digital Concept: New Retail, Case Study: Threadless, Digital Concept: 3D Printing, Exercise: Thingiverse.com, Campus Spotlight: Travis Ross, Case Discussion: Threadless and Thingiverse Exercise)

Module 4: Digital Tools for Setting the Right Prices for Your Products (Basic Concept: Price, Digital Concept: Pay What You Want, Case Study: Radiohead, Digital Concept: Price Comparison Tools, Exercise: RedLaser.com, Campus Spotlight: Hari Sundaram, Case Discussion: Radiohead and RedLaser Exercise)